It was developed in 2009 by two certified sports nutritionists who promoted it as a way to reset your metabolism and reshape your relationship with food.
The diet focuses on the idea that certain food groups may negatively affect your health and fitness. Therefore, eliminating these foods from your diet is supposed to help your body recover from the negative effects and promote long-term health.
The diet has a strict set of rules. After the initial 30 days, slowly reintroduce the foods you miss, while monitoring the effects they have on your body.
Unlike other diets, there is no need to track calories, measure portions or count points. Weighing yourself is strictly reserved for days 1 and 30 of the program.
What you can eat
- Meat and poultry: Beef, veal, pork, horse, lamb, chicken, turkey, duck, etc.
- Fish and seafood: Fish, anchovies, shrimp, calamari, scallops, crab, lobster, etc.
- Eggs: All types, as well as foods made from them, such as homemade mayo.
- Fruits: Fresh and dried fruits, although fresh is preferred.
- Vegetables: All types of vegetables.
- Nuts and seeds: All types of nuts and seeds besides peanuts, which are technically a legume. Nut milks, nut butters and nut flours are also allowed.
- Some fats: Healthy plant oils, coconut oil, duck fat, clarified butter and ghee.
- Minimum processes foods consumption.
- Fresh veggies and fruits are encouraged.
- Short 30 days to clean-eat. You may find the 'bad' food for your body, which can be eliminated for your better future health.
- Sort of a detox programme.
- Avoiding foods like soy and dairy may make it difficult to meet all your daily nutrient recommendations.
- Very strict diet. Needs strong determination and discipline or else the diet may not be sustainable as there is no cheat day.
- If rice, wheat and soy are your stable food, then you may find it difficult to follow.
- May be an expensive diet.