|Missing Type campaign - the blood type letters - A, B and O - are removed from companies' branding and signages in support of blood donation|
But for Mr Joseph Ravindran Christie, 58, an operations manager at the Singapore Flyer, it is not enough.
Mr Christie, who has made 203 donations since he was 19, is an apheresis donor. He donates individual blood components such as plasma and platelets besides whole blood donations. It is a draining process for him.
Mr Christie won the Medal for Life during World Blood Donor Day last month for reaching 200 donations.