It did not go well for 2 brothers selling colorful t-shirts with abstract designs door to door.
They considered giving up until they came up with the slogan "Life is Good" and printed it on their t-shirts.
It was a game-changing move. Within three years, the business had generated $1 million in sales.
Consider these slogans:
I really don't care, do you?
I really care, don't you?
Which, do you think, will sell better if printed on a jacket or t-shirt?