Thursday, 28 June 2018

Business: How a positive statement made millions for this T-shirt company *

It did not go well for 2 brothers selling colorful t-shirts with abstract designs door to door.

They considered giving up until they came up with the slogan "Life is Good" and printed it on their t-shirts.

It was a game-changing move. Within three years, the business had generated $1 million in sales. 


Consider these slogans:
I really don't care, do you?
I really care, don't you?

Which, do you think, will sell better if printed on a jacket or t-shirt?

Ref: 

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