Now there is a new Internet “challenge” making the rounds on social media, thanks to Netflix’s post-apocalyptic hit Bird Box, starring Sandra Bullock.
In the movie, Bullock’s character and her children go on a journey to find a safe haven as they attempt to avoid a mysterious force that compels people to kill themselves if they open their eyes in its presence.
To protect themselves, the trio spends almost the entire movie blindfolded.
Netflix on Wednesday (Jan 2) issued a warning on Twitter asking people not to take part in the “Bird Box challenge”, in which people post videos and photos of themselves doing everyday tasks blindfolded like the characters from the movie.
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